What are the demographic characteristics of your target market?

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Below are possible areas to cover in each section.  Use academic research.

Reminder:  All students must contribute a minimum of 1 written page with a minimum of 2 academic references to receive a credit for each draft.

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Target Market

  •    What are the demographic characteristics of your target market?

o   Income level

o   Geographic area

o   Age

o   Gender

o   Profession

o   Life stage, marital situation

  •  What are the Psychographic characteristics of your target market?

o   Values

o   Likes and dislikes

o   Priorities

o   Religion if it is relevant

  • How big is your target market?  How many people are there with these characteristics in your target area

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