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The Price is Right

Assignment Details

The Price is Right!

Utilizing 1 of these public companies—Target, Coke, Pepsi, Wal-Mart, or J. P. Morgan—determine the right price for that company’s stock in the following 5 easy steps:

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  1. Visit this Web site.  https://www.msn.com/en-us/money
  2. Type in your selected company’s name in the Quote Search box, and select your company’s stock symbol. Jot down the current stock price.
  3. Select the Analysis tab, and find the Analyst Recommendation box. Jot down the stock’s Earnings Per Share (EPS) Estimate.
  4. Select the Price Ratios tab, and jot down the current Price to Earnings Ratio (P/E)  for the industry (not the company).
  5. Using the PE valuation model to determine the right price for this stock, multiply the industry average P/E ratio by the stock’s EPS to estimate the intrinsic price of the stock.

Answer the following questions:

  • Is this stock overvalued or undervalued when compared to the current stock price?
  • What are the analysts’ recommendations for this stock (buy, sell, or hold)?
    • Do you agree with them? Would you consider purchasing this stock? Why?

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