The paradoxes of marketing

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 Read chapter 2 The paradoxes of marketing to connected customers the book “Marketing 4.0 Moving from traditional to digital 9781119341208. Discuss 3 key new learning points from the text and Lynda videos. Discuss the importance of each of these key points in a typical traditional to digital marketing. Include at least 1 supportive citation and reference. Include headings and subheadings.

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