The executive summary is an overview of the main points in your business, a bit like an abstract for an APA formatted paper.

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The executive summary is an overview of the main points in your business, a bit like an abstract for an APA formatted paper.

This plan will be read by those who have an interest in your company and many times, it will be those who could be willing to invest in your company. For that reason, an executive summary should be written in a persuasive format to convince the reader to meet with you to get more information on the company.The executive summary should include:• Introduction: Identify the product or service. What is it?
The executive summary is an overview of the main points in your business, a bit like an abstract for an APA formatted paper. This plan will be read by those who have an interest in your company and many times, it will be those who could be willing to invest in your company. For that reason, an executive summary should be written in a persuasive format to convince the reader to meet with you to get more information on the company.The executive summary should include:• Introduction: Identify the product or service. What is it? What is the function?• Statement of Need: Describe the purpose your product or service fulfills or the problem(s) it solves.• of Business: Describe the operations or how it works or functions.• Target Market: Describe who your clients and customers will be.• Competitive Advantage: Identify your direct and indirect competition, both short term and long term. Then describe how your product or service is better than your competitors.• Sources of Revenue: Describe how you will make a profit.To begin your executive summary you will need to do some strategic planning. Strategic planning is just that, planning. Most things don’t just happen the way you want them to without some sort of map that you consciously attempt to follow. In home health, there are many things that have to be determined even before you open your doors. These processes include identifying the patient population you want to care for, a location for your business, and hiring the appropriate employees to provide the care. Strategic planning goes beyond the initial set up of a business, it is an ongoing process to revisit and revise processes and procedures that are occurring based on changes in healthcare.Take some time and think about your business. What is your business going to do? Who will this business serve? How are you going to do this differently than anyone else? What makes your business better than others? These are some key questions to getting started. This is where your mission statement will develop. A strong mission statement says a lot about a company and it is one of the first components of an executive summary.A mission statement is a description of the purpose of the organization. You may sometimes see a company’s mission or values statement on its website or promotional materials and wonder why on earth that information is made public. Do you really care what a company’s mission statement is? As the owner of a business, you should be very concerned with your company’s mission, values, and vision statements, as well as your corporate goals and objectives. All of these not only tell others (customers, employees, etc.) who you are, but also who you want to be.The mission statement is one of the first things you should create. This mission statement should be a few sentences that sum up the goal of your company.


 

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