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 The Bargaining Power of Customers

One of the Porter’s five forces is The Bargaining Power of Customers. The definition of it is: Porter’s Five Forces of buyer bargaining power refers to the pressure consumers can exert on businesses to get them to provide higher quality products, better customer service, and lower prices. … A strong buyer can make an industry more competitive and decrease profit potential for the seller.

Read the case first then analyze the customers power in this case.

Do not summarize the case or answer about other forces. Only write about the customers power, (whether the power is high or low? Why?)


half a page is enough

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