Target Markets

A Marketing Strategy is powerless without the development of a positioning strategy. It is the segmentation of the marketplace followed by a very diligent targeting of those segments and the ultimate use of the Marketing Mix to position your product in the consumer’s mind that actives the entire marketing function! Instructions: 1. Create 4 different target market persona for your client- Northern Kentucky University. Your submission should include a name for the persona (descriptive), at least 5 segmentation bases of your choice, an exemplar image. Utilize positioning such as perceptual maps, the positioning matrix, writing a positioning statement.

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