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 Description Case Essay for module Strategic mangement  (750words) How would you assess the Fotile way in sustainable business development? • Why did Mr. Mao decide to build the Fotile’s culture based on Confucianism (traditional Chinese culture) given the influence of Western management education in China? • How would you assess the effectiveness of Mr. Mao’s approach of disseminating the knowledge and tenets of Confucianism in Fotile? • Is Fotile on the right path to become a great company in the world? What would you recommend to Mr. Mao? * Main focus on covering the detailed questions. do not need long explanation of the case. Only brief introduction of the company and the industry it is in. * focus: shared value, building vision and mission.

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