Sport Now Case Study: How Sport Now adapted to growth through Human Resource Development.

Background to the company

Sport Now was founded ten years ago and is a company which produces all forms of exercise and sports equipment such as running machines, rowing machines, exercise bikes, weight benches and so on. The company was initially started by one entrepreneur who had a passion for fitness and exercise. The company steadily grew and took on more people at all levels throughout the business from shop floor workers to senior management.

The company has grown more rapidly in recent times due to the popularisation of sporting events like the Olympics and cycling races such as the Tour de France and Tour de Yorkshire.

This increase in awareness of healthy living and the surge in people joining a gym has meant that more gyms have been built which consequently need equipment. More people have also taken to buying their own equipment which has also increased the demand for more products. Sport Now enjoyed a good reputation when it was a smaller company but since its expansion cracks have begun to show. More equipment has been sent back due to faults which has a serious implication for health and safety and both retail and trade customers are complaining about missed delivery times and poor service.


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