Select a real company in the fast food industry

Assignment Description

Key Assignment 

For this assignment, select a real company in the fast food industry.

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You  have just been hired by (your selected company) as its new vice  president of strategic planning. The corporation’s performance in recent  years as well as the changes with business and economic conditions will  be a central focus of your new job.

Given the size of the  corporation and the fact that it is in a highly competitive industry,  the chief executive officer (CEO) to whom you report has already given  you permission to hire a staff of recent Master of Business  Administration (MBA) graduates to assist you in your efforts. You  recently completed the interviewing and hired four people with minimal  real business experience.

In coming months, you and your team  will be creating a completely new—and, presumably, more  effective—strategic plan. You plan to begin by holding a kick-off  meeting with your team.

Deliverable Length: 1,000–1,250 words

To feel confident that all of the employees in your strategic  planning team understand all that you have taught them, you require each  to prepare a streamlined version of the key elements of a strategic  plan. You require each employee to prepare the following sections of a  strategic plan for the corporation’s next 3-5 years:

  • Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
  • Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
  • Industry Analysis
  • Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
  • A Perceptual Map
    • Choose any criteria that you think are important to plot.
    • Explain why you picked the criteria.

Your task is to create a plan, following the same parameters, which  will be the sample standard that your employees’ submissions should  match.

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