Select a health care provider with which you are familiar and determine the role of patient-centered care by that provider, its impact, and the best way for that provider to leverage/encourage word-of-mouth marketing. Explain the role of the marketing department, recommendations for improvement, and your rationale.

QUESTION

Personal Marketing Communications and Organizing, Implementing, and Controlling Marketing”  Please respond to the following:

  • Select a health care provider with which you are familiar and determine the role of patient-centered care by that provider, its impact, and the best way for that provider to leverage/encourage word-of-mouth marketing. Explain the role of the marketing department, recommendations for improvement, and your rationale.
  • Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Provide specific examples to support your response.
  • This discussion we are focused on word-of-mouth marketing and ways to leverage electronic interactive direct-marketing tools in health care.  As we have heard bad news travels much faster than good hence emphasizing the importance of word-of-mouth marketing.  Even more, with the many electronic platforms available for direct marketing creativity is crucial to stand apart in this market. 

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