Promotion of Healthcare Services

Part 1: Promotion of Healthcare Services

In recent years, promotions have become an important part of healthcare strategy. Promoting a service is often very different than the promotion of a product. Equally important is the medium through which you promote your service, whether it is in person; online or through traditional promotional avenues, promotion has become a critical aspect of a marketing strategy. Compare the use of print media and the Internet in the promotion of healthcare services. What are the advantages and disadvantages of each? Explain. Part 2: How HIPAA works with strategy? In 1996, the Health Information Portability and Accountability Act was put into effect. This legislation profoundly changed the way the healthcare industry work in the United States. As such, healthcare organizations have had to create and change their strategies around this landmark legislation. Discuss the Health Information Portability and Accountability Act of 1996 (HIPAA) and the impact it has had on the exchange of data that includes health-related patient information.

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