Michael Porter Strategies

Choose ANY company to research (more fun if you choose a company in which you have a special interest.) Utilizing secondary data from a minimum of 5 and a maximum of 10 credible sources develop an analysis of the outline below. Research paper shall be a minimum of 5 and a maximum of 7 pages in length utilizing a works cited page in MLA format (if you are unfamiliar with MLA, information is available in the library or you may Google/YouTube). All papers must be in 12-point font, double-spaced, and with a cover page (that does not count towards the page count). UTILIZE COURSE TERMINOLOGY AND DEFINITIONS. (Your text may count as a “source”.) Using no more than two sentences, describe your company’s strategy Based on Michael Porter’s discussion of the characteristics of an effective strategy, does your company have a good or bad strategy for growth? Explain. To what extent is your company following the five steps of the strategic-management process? Describe. Conduct an environmental scan or SWOT analysis of your company’s current strategy and recommend whether your company’s current strategy is poised to succeed. You will need additional library resources to help support this part of the paper. Which of Michael Porter’s four competitive strategies is your company trying to follow? Discuss.

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