The purpose of this assignment is to assess your ability to: Develop an understanding of the process of strategy formulation. Begin to think about the core strategy that will be employed for a successful practice. Develop the ability to develop a mission statement appropriate for the type of practice decided on. Action Items Read or review the instructional resources listed in the Week 11 Reading and Preparation object. Compose a 3-page document in which you: Describe your objectives. Describe your overall marketing strategy. Explain the types of services you will offer. Justify your pricing decisions. Identify your location choice. Explain your promotion strategy. Submission Instructions Submit your paper to Turnitin in time to make any necessary corrections before submitting it for grading by Sunday at 11:59 p.m in your time zone. Grading Criteria Your work will be graded according to the following rubric. Please do not hesitate to refer to the rubric before, during, and after completing your assignment. Criteria Level 3 Level 2 Level 1 Marketing Strategy All bullets addressed, demonstrating command of the terminology and concepts used and their application to the marketing strategy. 100 points All bullets addressed at a minimal level with limited application to the marketing strategy. 75 points All bullets not addressed and without linkage to the marketing strategy. 50 points
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