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Market Segmentation, Targeting, Positioning and Competition

QUESTIONAPR 29, 2018

Market Segmentation, Targeting, Positioning and Competition” Please respond to the following:Briefly describe a health care provider with which you are familiar and how that organization should posit

Market Segmentation, Targeting, Positioning and Competition”  Please respond to the following:

  • Briefly describe a health care provider with which you are familiar and how that organization should position its offerings. From the e-Activity, determine how you would segment the market to conduct research for the health care providers products or service you found. And determine the most effective markets for their products/services. Explain your rationale. Provide specific examples to support your response.
  • Referring to the same health care provider, determine the best way for that organization to analyze its competitors’ strategies, objectives, strengths, and weaknesses. Provide specific examples to support your response.
  • In this week’s discussion we focus on market segmentation and targeting.  In a recent article from Forbes (2016), the author focuses on the same topic and outlines how focusing on a segment of the population may help organization’s to sell more.  For health care, what are your thoughts on this approach?  Please feel free to read the article at http://www.forbes.com/sites/larrymyler/2016/01/19/market-segmentation-sell-more-by-selling-to-fewer/#628c0b775bf7 and provide comments

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