Market Research Analysis

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Market Research Analysis

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Today’s MBA needs to be able to understand the role of market structure and where a firm is operating, as well as use industry data to understand how competitors price their products, the barriers that are present in the market, and how to market their goods or services to the appropriate consumer base. When leaders are able to understand the firm’s role in the overall market, then decisions can be made more effectively and with confidence.

You will reflect upon your professional or personal experiences and identify a company with which you are familiar. Then, you will describe the market structure and analyze the short and long-run challenges for the company.  You will also provide a summary of how the challenges may impact the company’s future business strategies and decisions.

Assignment Instructions

Select a company from which you have recently purchased a product,  and write a report that summarizes market structure and challenges that the company will face in the future.

  1. Summarize the company’s business characteristics and identify the industry by the NAICS Code for the industry. Be sure to include:
  2. Analyze the market structure and expected challenges for the company by summarizing the market structure characteristics for the company. Address the following questions:
  3. Analyze 2 short- and 2 long-run challenges that the company and industry will be facing in the next couple of years, by considering local and global economic variables. Market Research Analysis

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Assignment Requirements

  • Analysis of industry data and trends, including consumer, market and statistical trends
  • Analysis of economic variables affecting the industry
  • Justification of the economic outlook based on 4–6 sources, including at least 2 peer-reviewed, scholarly sources
  • Explanation of any ethical considerations, including a discussion of the relevance of a Christian worldview to business decision making and strategy
  • Citation Requirements
  • APA Formatting
  • Submission will be checked for plagiarism

Note: This assignment will be checked for plagiarism through Turnitin.com. Learn “How to Avoid Plagiarism” by following the steps below. Always review the University’s Academic Integrity policy statement regarding plagiarism. Market Research Analysis

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