Impact of brand extension (Gucci homewear ) of a luxury brand.

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The aim is to critically evaluate an existing brand extension (Gucci homewear ) of a luxury brand. you will now analyse the creative design strategy and how this aligns with the business objectives. The analysis should support and contextualise the brand extension using relevant branding and design frameworks; refer to the luxury business model used; as well as provide visual materials to highlight and exemplify the various aspects that informed the rationale for the chosen brand extension. The report should aim to include analysis of: the product portfolio, the brand, market trends, the creative design strategy and product stewardship (e.g. considering the life cycle of the product/ service or CSR). The report should build on solid research evidenced by citing widely from current industry reports and key authors.


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