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Like other products and services, health care products and services must be marketed to potential consumers. To do this effectively, health care organizations must develop marketing plans. These plans provide organizations and their leaders with common goals for their products and services. Moreover, by relating the marketing plan to the mission, vision, and objectives of the organization, marketing plans become a tool in the strategic decision-making process. For this Project, you will create a marketing plan for a health care organization and record a presentation of the plan to the board of directors. Healthcare Marketing Plan Presentation Paper
Please keep in mind that health care marketing goes beyond the scope of hospitals and students are encouraged to consider a diverse array of organizations for this task.
Select one of the following health care organization to be the focus of your Final Project. Your selection can be within any type of health care organization and should reflect an actual opportunity available for change in your local community or state.
Long-Term Care Facility
Other Health Care Organization of Your Choosing
Select one of the following project types for marketing consideration. The bullets below are intended to help guide your selection process and interest and are not prescriptive.
Marketing of a new specialty unit (OB, Psych, Outpatient, Bariatric, or other)
Marketing of a new community outreach program (i.e. HIV testing)
Marketing of a new service (Family planning)
Marketing of a new product (DaVinci Robot)
Part 1: Executive Summary and Marketing Plan (5-Pages)
Create a written document that includes the following:
Executive Summary (2-pages) that explains why the organization and project type were selected along with a justification of the importance of this effort.
Marketing Plan (3-pages) that will be used to communicate key opportunities to the Board of Directors. Your marketing plan should reflect your selected organization and project type and may contain a variety of the following components:
Specific goals and SMART objectives
Detailed explanations of product, price, place, and promotion of the project type chosen
Supporting information for this initiative (For example, this may include information on the market audit, target audience, and demographics). Healthcare Marketing Plan Presentation Paper
Marketing strategy and business communication standards to be used
Assessment of due diligence (any operational, financial, or human resources requirements needed to implement the plan)
Description of any benchmarks from other competitors or industries
Specific marketing actions
Specific explanations of necessary budget, revenue, and staff
Limitations to implementing the plan
Part 2: Board of Directors Presentation place it in same paper but separate it by specifying as “presentation”
WRITE A 1 PAGE Paper pretending to be presenting orally for delivery to the Board of Directors and other facility leaders regarding your marketing plan. Your paper should summarize and defend your marketing plan.
Note: Your Project Part 1 must be written in standard edited English. Be sure to support your work with at least 5 current scholarly sources. All references should be less than 5 years old. Healthcare Marketing Plan Presentation Paper
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