Going International: Give a cultural profile of the local area in which you will be operating.

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This project requires research, imagination, and logic in applying the content of this course and books. Create an imaginary company that you have been operating in the domestic arena for some time. Your company has decided it is time to go international. Your company is a coffee roaster that sells coffee grounds. 1. Describe your company and its operations, relative size, and so forth. Give reasons for your decision to go international. 2. Decide on an appropriate country in which to operate, and give your rational for this choice. 3. State your planned entry strategy, and give your reasons for this strategy. 4. Describe the environment in which you will operate, and the critical factors that you must consider and how they will affect your company. 5. Give a cultural profile of the local area in which you will be operating. What are the workers going to be like? What kind of reception do you anticipate from local governments, suppliers, distributors, and so on?

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