Explain the attributes that made those campaigns effective.

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Application: Part 1 – Developing a Health Advocacy Campaign To complete: For the Part 1 application (approximately 4 pages of content with a title page and references in APA format) address the following:

  • Describe your selected population health issue and the population affected by this issue.
                                 health issue: Obesity                                   population affected: Hispanic Americans  
  • Summarize the two advocacy campaigns you researched in this area.
  • Explain the attributes that made those campaigns effective.
  • Begin to develop a plan for a health advocacy campaign that seeks to create a new policy or change an existing policy with regard to the issue and population you selected. Be sure to include in your plan:
A description of the public health issue and proposed policy solution
  • Specific objectives for the policy you want to be implemented
  • Begin to substantiate of your proposed campaign by data and evidence.
    Rubric-Evaluation Criteria for Applications and Formal Papers  
  Levels of Achievement
Criteria Outstanding Performance Excellent Performance Competent Performance Proficient Performance Room for Improvement
QUALITY OF WORK SUBMITTED – 1. The extent to which work meets the assigned criteria and work reflects graduate level critical and analytic thinking (0-30 Points) 30 to 30 points Assignment exceeds expectations. All topics are addressed with a minimum of 75% containing exceptional breadth and depth about each of the assignment topics 25 to 29 points Assignment exceeds expectations. All topics are addressed with a minimum of 75% containing exceptional breadth and depth about each of the assignment topics 20 to 24 points Assignment meets expectations. All topics are addressed with a minimum of 50% containing good breadth and depth about each of the assignment topics. 16 to 19 points Assignment meets most of the expectations. One required topic is either not addressed or inadequately addressed. 0 to 15 points Assignment superficially meets some of the expectations. Two or more required topics are either not addressed or inadequately addressed.
QUALITY OF WORK SUBMITTED: Purpose of the paper is clear (0-5 Points) 5 to 5 points A clear and comprehensive purpose statement is provided which delineates all required criteria. 5 to 5 points A clear and comprehensive purpose statement is provided which delineates all required criteria. 4 to 4 points Purpose of the assignment is stated, yet is brief and not descriptive. 1 to 3 points Purpose of the assignment is vague. 0 to 0 points No purpose statement was provided.
ASSIMILATION AND SYNTHESIS OF IDEAS The extent to which the work reflects the student’s ability to- 1. Understand and interpret the assignment’s key concepts (0-10 Points) 10 to 10 points Demonstrates the ability to critically appraise and intellectually explore key concepts. 9 to 9 points Demonstrates the ability to critically appraise and intellectually explore key concepts. 8 to 8 points Demonstrates a clear understanding of key concepts. 5 to 7 points Shows some degree of understanding of key concepts. 0 to 4 points Shows a lack of understanding of key concepts, deviates from topics.
 
ASSIMILATION AND SYNTHESIS OF IDEAS 2. Apply and integrate material in course resources (i.e. video, required readings, and textbook) and credible outside resources (0-20 Points) 20 to 20 points Demonstrates and applies exceptional support of major points and integrates 2 or more credible outside sources, in addition to 3-4 course resources to support point of view. 15 to 19 points Demonstrates and applies exceptional support of major points and integrates 2 or more credible outside sources, in addition to 3-4 course resources to support point of view. 10 to 14 points Integrates specific information from 1 credible outside resource and 3 to 4 course resources to support major points and point of view. 3 to 9 points Minimally includes and integrates specific information from 2-3 resources to support major points and point of view. 0 to 2 points Includes and integrates specific information from 0 to 1 resource to support major points and point of view.
ASSIMILATION AND SYNTHESIS OF IDEAS 3. Synthesize (combines various components or different ideas into a new whole) material in course resources (i.e. video, required readings, and textbook) by comparing different points of view and highlighting similarities, differences, and connections. (0-20 Points) 20 to 20 points Synthesizes and justifies (defends, explains, validates, confirms) information gleaned from sources to support major points presented. Applies meaning to the field of advanced nursing practice. 18 to 19 points Synthesizes and justifies (defends, explains, validates, confirms) information gleaned from sources to support major points presented. Applies meaning to the field of advanced nursing practice. 16 to 17 points Summarizes information gleaned from sources to support major points, but does not synthesize. 14 to 15 points Identifies but does not interpret or apply concepts, and/or strategies correctly; ideas unclear and/or underdeveloped. 0 to 13 points Rarely or does not interpret, apply, and synthesize concepts, and/or strategies.
WRITTEN EXPRESSION AND FORMATTING 1. Paragraph and Sentence Structure: Paragraphs make clear points that support well developed ideas, flow logically, and demonstrate continuity of ideas. Sentences are clearly structured and carefully focused–neither long and rambling nor short and lacking substance. (0-5 Points) 5 to 5 points Paragraphs and sentences follow writing standards. 5 to 5 points Paragraphs and sentences follow writing standards. 4 to 4 points Paragraphs and sentences follow writing standards 80% of the time. 3 to 3 points Paragraphs and sentences follow writing standards 70% of the time. 0 to 2 points Paragraphs and sentences follow writing standards < 70% of the time.
 
WRITTEN EXPRESSION AND FORMATTING 2. English writing standards: Correct grammar, mechanics, and proper punctuation (0-5 Points) 5 to 5 points Uses correct grammar, spelling, and punctuation with no errors. 5 to 5 points Uses correct grammar, spelling, and punctuation with no errors. 4 to 4 points Contains a few (1-2) grammar, spelling, and punctuation errors. 3 to 3 points Contains several (3-4) grammar, spelling, and punctuation errors. 3 0 to 2 points Contains many (≥ 5) grammar, spelling, and punctuation errors that interfere with the reader’s understanding.
WRITTEN EXPRESSION AND FORMATTING 3. The paper follows correct APA format for title page, headings, font, spacing, margins, indentations, page numbers, running head, parenthetical/in-text citations, and reference list (0-5 Points) 5 to 5 points Uses correct APA format with no errors. 5 to 5 points Uses correct APA format with no errors. 4 to 4 points Contains a few (1-2) APA format errors. 3 to 3 points Contains several (3-4) APA format errors. 0 to 2 points Contains many (≥ 5) APA format errors.
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