Suppose that you are the new Chief Healthcare Administrator for a small community hospital. Your Chief Executive Officer has asked you to create a talking paper on how to grow the service area. How will you determine the current service area for your hospital? How will you determine the areas of possible growth? What strategies do you plan to discuss with the CEO as you both discuss expanding the service area? Swayne, L., Duncan, J. and Ginter, P. (2013). Strategic management of health care organizations (7th ed.). Malden, MA: Blackwell Publishing.
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