Cyber’s Role In Influencing Society

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 Background: Digital tools such as social media platforms, have been used to influence citizen mindsets for traditional advertising and marketing purposes, but also more recently, for both legal and (purported) illegal political purposes and disinformation. Guiding Questions: Do you agree with this sentiment? Why? What are the tools and techiques used to facilitate such activities, and by whom? Are they effective? If so, how can they be countered? Is there a point where such practices can go ‘too far’ in their use within western societies? Research Expectations • Higher level of analysis than at undergraduate • Move away from ‘talking about a subject’ to discussing a subject • Demonstrate independent thought • Not simply repeating accepted opinion or facts – you need to be able to debate and/or challenge accepted information • More mature understanding of field and confidence to speak about it • This is not a “retelling of facts.

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