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Celgene CASE ANALYSIS:
Complete individual assignments of case analysis for the case of Celgene.
Introduction (Describe the company)
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Background (Give the historical event review. Only use relevant events. Explain why these are relevant to the case analysis.)
Problem Definition: Celgene faces many external threats.
Please address each of the following in your case analysis in detail:
a. Merger Issues with Bristol Myers Squibb.
b. Revlimid Patent Issues ( SOURCE- https://www.bloomberg.com/news/articles/2019-01-03/biggest-pharma-deal-ever-faces-aging-patents-and-tough-politics)
c. Struggles with Corporate Stock.
Be precise; support your reasoning for each question.
4. External Analysis:
a. Porter’s Five Forces Analysis
5. Internal Analysis:
a. Discuss Core Competencies.
b. Resource-Based View.
c. VRIO Framework.