An individual written report consisting of a maximum 3000 words addressing the key Marketing Management tasks detailed below in Assignment.

As a Marketing Consultant, prepare the following for an organisation of your own choice:

 

1.      
An individual written report consisting of a maximum 3000 words addressing the key Marketing Management tasks detailed below in Assignment.

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Assignment:

 

As a marketing consultant, construct a business report for an organisation of your choice, covering the following five aspects of Marketing Management:

 

1:         With the use of appropriate marketing models and concepts, critically examine the current market position of one of your chosen organization’s products.

 

2.                  
In light of the above findings, state and justify THREE marketing objectives that your chosen organization should pursue for this product over the next three-year period.

 

3:         Identify three target segments, and demonstrate how your chosen company    will develop loyalty with those consumers over the strategic three-year horizon.

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