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Respond to your colleagues by offering additional ideas to overcome the barriers to strategies suggested by your colleagues and/or by offering additional ideas to facilitate dissemination.
At least 2 references in each peer responses!
Dissemination tools include, research and peer review reports, press releases, and policy briefs. Theses topic may be presented as posters, presentations, or papers. Personally, I am inclined to use posters and presentations when trying to disseminate new information with my colleagues, particularly new evidence-based practice (EBP), which as a clinical educator I am expecting them to incorporate into their daily professional practice. Newhouse et al., 2007, reported that the very act of getting ones’ colleagues to introduce EBP into their daily routine may present a complete change in nursing culture.
It is for this very reason I have chosen posters and presentations as my primary methods for the dissipation of new information. I feel that these methods allow the participants two very valuable opportunities such as the ability to consume the information in a rapid style (i.e., posters) and to promote self-guided research. The poster approach stimulates the nurses to ponder the content and gives the opportunity to discuss its contents with myself or other staff members. It is important to stress the importance of EBP to actively review ones’ practice for safer, more effective, and the most productive methods of practicing the nursing profession.
In the same vein, I feel that presentations are quite valuable for disseminating new information to a large group of people. This allows for a volley of questions and answers to occur at the end of the presentation, instead of the consumer of this information feeling as if they have been “drinking out of a firehose.” Being able to unpack and break down complicated amounts of data, especially number driven statistical analysis, may be required of the staff to implement and their daily nursing practice as EBP.
Neither of the above-mentioned modes of dissemination are with faults. Posters do not typically only allow for consumption of information on a macro level; Posters can prevent the amount of knowledge sharing which impedes the target users from the ability to drill down into the details nor does the poster allow for a question and answer on the spot, causing the reader to completely dismiss the contents on the poster. Presentations can often feel as if the attendee, or the target user, is required to attend the presentation related to the new policy change as directed by a particular healthcare system This can cause them to shut down and not be particularly inquisitive as to how these new changes may be implemented into their daily nursing practice. This disillusionment may cost you the buy in of the end-user or leadership, which is so desperately needed to properly institute systemwide changes as they are directed by EBP (Gallagher et al., 2011).
As stated above with the poster, the reader can then circle back to the author and ask specific questions or exhibit signs of curiosity and do some of their own research on the subject matter. The presentation allows for this real time dissemination of knowledge and the answering of questions which removes a shroud of doubt which helps implement the knowledge into one’s practice at a quicker pace. An organic sense of ownership that can only come with believing that what you are about to change is truly beneficial becomes more apparent. After the barrier is smashed, one can truly be successful at implementing or changing the professional practice of others.
The two methods that I would least likely employ would be a press release and policy briefings. I find that these are too superficial and do not dive deep enough into the particular subject matter to gain the trust or the adherence of the end-user or leadership, for that matter. These methods may work better for brief communications with the public or a talking point. However, when one is trying to convey complicated new methods based solely around evidence in particular body of knowledge for that profession, then you need to have an arena that allows you to explore and welcomes questions by the end-user or the leadership team. This allows for a more seamless implementation into daily practice and helps with reducing resistance from the intended audience allowing for EBP changes to be continued over time as seen in the advancing research and clinical practice through close collaboration model (ARCC) founded by Melnyk and colleagues in their 2017 research on this very topic.
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